To optimize sales and marketing efforts, a separate, dedicated sales company will be incorporated specifically for this project. This entity will be jointly owned 50/50 by both development partners, ensuring equal control and decision-making power. This structure fosters aligned interests between development and sales operations, allowing both partners to concentrate on construction quality and project management while the sales company assumes full responsibility for all marketing and sales activities. Furthermore, all sales company profits and costs will also be shared equally between the partners, creating a unified approach across all aspects of the project.